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Project management · Branding · Printemps Musical
Building a music non-profit from scratch
As head of marketing & communication, I co-built the association from its first meeting: structure, name, logo, visual identity, Facebook communication and student acquisition.
- +500Facebook followers in 2 weeks
- 20New students in 1 week
- 0 → 1Association built from scratch
- Organization
- Le Printemps Musical association · Morocco
- Role
- Head of marketing & communication
- Period
- 01/2020 – 07/2022
In 30 seconds
- Context
- Creating a place where children and adults learn music in a serious yet warm setting.
- My role
- Project management, branding, communication and events.
- What I did
- Legal setup, committee and funding for instruments
- Name, logo, guidelines and materials
- Social media, concerts and student acquisition
- Outcome
- +500 Facebook followers in 2 weeks, 20 new students in 1 week and an active community.
Steps
From zero to a real community.
- 01
Setup & legal
Bylaws, committee, governance and admin setup.
- 02
Instruments
Fundraising and an instrument pool: guitar, oud, piano, percussion.
- 03
Branding
Name, logo, guidelines and materials: a recognizable visual world.
- 04
Classes & workshops
Weekly class schedule, student recruitment, running the committee.
- 05
Community & events
Digital communication, end-of-year concerts and retention.
Art direction
Social media, posters and identity.
The old accounts are no longer active: the social visuals are faithful recreations of the art direction used at the time.
ToolsCanva · Instagram · Facebook
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