Branding · Acquisition · Freelance
Three missions, from brand to acquisition
As a freelancer, I supported clients across the whole chain: positioning, visual identity, collateral, website and first campaigns.
- 50confirmed customers in 1 month
- Role
- Marketing & digital project manager
- Period
- 01/2023 – 08/2023
- Clients
- Agencies, small businesses, entrepreneurs · remote
- Scope
- Branding · WordPress · Google Ads · Social media
In 30 seconds
- Context
- Clients with different needs: sales credibility, a product launch, creating a brand.
- My role
- Single point of contact, from strategy to delivery.
- What I did
- WordPress e-commerce site, Figma landing pages, SEO and Google Ads
- Sales copywriting and collateral for Marketize Agency
- Logos and visual identities (Mozart, Rilak, a cosmetics brand)
- Outcome
- +30% organic clicks in 2 months and 50 confirmed customers in 1 month on the e-commerce project, plus more consistent brands.
The missions
What I delivered.
- 01
Marketize Agency
Contacted on LinkedIn by a Belgian marketing agency to unify its materials: sales decks, brochures, logos, invoices and order forms, social content and editorial strategy.
- 02
WordPress & Google Ads
A WordPress e-commerce site (Hostinger) for a digital product, landing pages designed in Figma, on-page SEO and conversion-focused Google Ads: +30% organic clicks in 2 months and 50 confirmed customers in 1 month.
- 03
Brand identities
Mozart School of Music: a handwritten logo with calligraphy and a golden treble clef. Rilak Shopping: a playful logo built around a shopping cart. Plus the visual identity of a cosmetics brand, designed for Instagram.
Logos
Two custom identities.
Client materials and the e-commerce site aren't shown here to protect client confidentiality. I'm happy to walk through them in an interview.
ToolsWordPress · Google Ads · Canva · Illustrator · Photoshop · Figma
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