UX/UI · Mobile · Paris School of Business
Two mobile apps, from research to launch
INVIBE and Covroom, designed end to end: user research, UX/UI in Figma, brand identity and a full marketing strategy.
- 2award-winning projects
- Context
- Master's in Digital Business · Paris School of Business
- Role
- UX/UI · Marketing
- Tools
- Figma · FigJam
In 30 seconds
- Context
- Two real problems: isolation of international students and lack of trust in carpooling.
- My role
- Research, user flows, Figma mockups and marketing plan.
- What I did
- INVIBE: interest-based social app + campus acquisition plan
- Covroom: driver/passenger dual interface + green rewards
- Campaign assets and press release
- Outcome
- Both projects praised by the jury for product relevance and mature UX thinking.
INVIBE
Helping international students connect.
An app to make friends, discover activities and settle into a new city, based on shared interests and practical needs (housing, classes, support).
Flow: sign-up → profile → filters → matching → chat → activities → premium. On the marketing side: campus campaigns, student associations, student press, referrals and rewards.
Real product relevance, mature UX thinking and a consistent marketing strategy from launch to retention.
Covroom
Making carpooling simple, safe and appealing.
Two dedicated interfaces, driver and passenger, with ID verification, ratings, a women-only ride option and green rewards to build the habit.
The friction points we identified (trust, motivation, perceived safety) drove every product choice: eco points, badges, levels and leaderboards.
A well-rounded product approach, a clear user experience and real attention to detail in the interface.
ToolsFigma · FigJam · Canva
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