SEO · Content · Conversion · Beev
A content engine that grows traffic and leads
Beev helps individuals and companies switch to electric mobility (leasing, charging stations). My goal: generate qualified traffic and turn it into leads.
- +40%Organic traffic
- +25%Landing page conversion
- 400+Leads generated
- Company
- Beev, electric mobility
- Role
- SEO Specialist & Content Manager · work-study
- Period
- 10/2023 – 09/2025
- Scope
- SEO · GEO · Content · Landing pages · Ads · Local SEO
In 30 seconds
- Context
- A competitive, technical SERP, weak topical authority and scattered editorial output.
- My role
- SEO, content and conversion, from audits to publishing: briefs, writing, publishing, editorial committees and onboarding apprentices.
- What I did
- Technical and semantic audits, Reddit and forum research
- Articles, guides, white papers and comparisons optimized for Google + AI
- B2B/B2C landing pages and product pages (Porsche × Beev)
- Claude prompts, style guides and skills in production
- Outcome
- +40% organic traffic, +25% conversion, 400+ leads, +20% local visibility, and several featured snippets and #1 rankings on Google, including “voiture électrique 2024”.
Strategy
Six workstreams run in parallel.
SEO audit & technical fixes
Technical and semantic audit, link-building pre-audits, Reddit and forum research, KPI tracking (GSC, Semrush, Ahrefs, Screaming Frog).
Content optimization
Rewrote and enriched key pages around search intent and topic clusters.
Technical SEO & web
301 redirect plans, bug fixes, internal linking, and key pages built from Figma mockups, including the Fleet Manager SaaS page.
GEO / AI search
Content structured to be cited by AI engines: TL;DR, explicit definitions, question-led H2s, tables.
Conversion landing pages
Pages combining SEO structure with conversion-focused UX, for both organic and paid traffic.
Editorial management & AI
Production planning, editorial committees, and Claude prompts, style guides and skills built into content production.
SEO wins
Rankings won, sometimes within hours.
“voiture électrique 2024”
Featured snippet and #1 ranking on a highly competitive keyword, reached a few hours after publishing.
B2B acquisition content
Content focused on business pain points: #1 on a strategic query.
Editorial collaboration with Tesla
Content co-created with Tesla's marketing team, ranking at the top of Google after publishing.
Conversion-focused comparison
EV model comparison built for decision-making: qualified traffic and inbound leads.
Evergreen content
Long-tail article that has held its first-page ranking with steady traffic.
Top organic pages
Several pieces I created are among the site's best-performing pages.
Proof
Google and Search Console screenshots.
Landing pages
Pages built around a single decision.
Rewrote hierarchy, copy and trust elements on launch and partnership pages, with tracked KPIs (CTR, form completion, MQL).
Customer stories & local SEO
Social proof as a conversion asset.
A Problem → Solution → Results framework for customer stories that serve sales, SEO and nurturing. Alongside, monthly management of the Google Business Profile listing.
Social media & ads
Acquisition creatives and social content.
Google Ads creatives: as I no longer have access to the original files, some ad visuals were recreated to illustrate the campaigns' art direction.
Method
My process for an SEO article.
- 01
Keyword research
Main and related keywords with Ahrefs and Semrush, by volume and intent.
- 02
SEO brief
Headings, metas, persona, purpose, internal links, tables, images and CTAs.
- 03
Writing & WordPress
Writing, publishing, custom CTAs, image and table optimization.
- 04
GEO optimization
TL;DR, definitions on first mention, question-led H2s, precise figures, self-contained paragraphs.
- 05
Refresh & tracking
Rank tracking and refreshing existing content to keep it ranking.
- 06
Reporting
Traffic, rankings, conversions: learnings feed the next cycle.
Live work
Published examples on beev.co.
ToolsAhrefs · Semrush · Search Console · Screaming Frog · WordPress · HubSpot · Google Ads · LinkedIn Ads · Canva · Figma
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